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Policy

Terms of Use

EFFECTIVE DATE · 23 OCTOBER 2026

The conditions under which you may use the ShopMyRoom app and website.

Informational service scope

i.

ShopMyRoom provides product discovery, AI design chat, AI room previews, and retailer routing tools. Final purchase contracts are between you and the partner retailer.

Who can use ShopMyRoom

ii.

You must be 18 or over to create an account or use ShopMyRoom. When you create an account the app asks you to confirm that you are 18 or over and that you agree to these terms and to our Privacy Notice. Give accurate account details and keep your sign-in secure. You are responsible for what happens under your account. Tell us at support@shopmyroom.co.uk if you think someone else has used it.

AI-generated content

iii.

ShopMyRoom uses artificial intelligence to chat with you and to make room previews.

  • Previews are illustrations. They are AI-made pictures. They are not photos of real products or of your finished room.
  • Details can be wrong. Colours, shapes, materials and proportions can differ from the real product. A product can look bigger, smaller or different.
  • The app does not check sizes. A preview or a style match does not show that a product fits your room or your doorways.
  • The assistant can make mistakes. It can be wrong about products, prices, stock, measurements, materials and design advice. It is not a professional designer, surveyor, engineer or electrician. Do not rely on it where safety or structure matters, for example when fixing items to walls.
  • Previews use retailer images. For previews of selected products the AI redraws a product image taken from the retailer's listing into your room photo. Those images belong to the retailers.
  • Prices and stock come from retailers' data and can be out of date.

You are responsible for checking the details with the retailer and for your own purchase decisions. If an answer or preview looks wrong or harmful, tap the three-dot menu under the AI reply or on the preview picture and choose Report.

If you post in the Community tab, our Community guidelines explain what is not allowed, and how to report a post or block someone.

Community

iv.

Community lets you share posts with other ShopMyRoom users. A post can contain:

  • a caption of up to 2,000 characters
  • up to 4 photos from your phone
  • up to 4 photos of one of your rooms
  • an AI preview made for you in a chat
  • products from your saved list for that room

A post with a room also shows the room's name and type. Other ShopMyRoom users see your post with the name on your account, or with "ShopMyRoom user" if your account has no name, and with your profile picture if your account has one. We never show your email address or a name made from it. Other users can like your post and see how many likes it has.

Every post is checked before anyone else can see it, and checked again after you edit it. If you have agreed to AI data sharing (the app asks before your first AI chat or preview), an automated AI check may look at the post first. It approves a post that clearly follows these rules, turns down a post that clearly breaks them and tells you which rule, and leaves everything else to our team. Our team checks every post the automated check does not settle. If you think the automated check got it wrong, email support@shopmyroom.co.uk and our team will look again. You can delete your own posts at any time, and edit them unless we have hidden them. Deleting a post removes it from Community straight away. Our Privacy Notice explains how long we keep a deleted post.

Before your first post the app asks you to accept these Community rules. If we change the rules, you need to accept them again before you can post or edit. Do not post anything that:

  • is unlawful, hateful, harassing, sexual or violent
  • infringes the rights of others
  • contains personal data of other people, such as their faces, names or contact details
  • is spam or advertising

We have zero tolerance for objectionable content and abusive users. We may hide or remove a post that breaks these rules, and we may suspend the account of anyone who breaks them. While an account is suspended, its posts are hidden from other users.

You can report any post from another user. Use the menu on the post. A reported post may also go through the automated check, which hides it if it clearly breaks these rules. Our team reviews reports within 24 hours. You can block another user from the same menu. Blocking hides each person's posts from the other and removes the likes between you. You can unblock someone in Settings. A post reported by 3 different people is hidden until we have reviewed it. You can also email support@shopmyroom.co.uk to report a post or a user.

Paid plans and Room Packs

v.

In the iPhone app you can use ShopMyRoom on the free plan or buy more.

  • Free. A limited number of AI room previews, chat messages and rooms, at no cost.
  • Pro and Premium. Monthly subscriptions with more previews, chat messages and rooms than Free. Premium gives the most.
  • Room Pack. A one-off purchase of 30 extra AI room previews.

The app shows what each plan and the Room Pack include, and the price, before you buy. We may also limit how many previews you can make in a day on any plan, to protect the service.

  • Payment. Apple takes the payment through your Apple ID, and Apple's terms apply to the payment. We never see your card or bank details.
  • Renewal and cancelling. Pro and Premium renew every month and Apple charges you each month until you cancel. To cancel, open Settings on your iPhone, tap your name, tap Subscriptions, tap ShopMyRoom, then tap Cancel Subscription. Cancel before your renewal date to stop the next payment. You keep your plan until the end of the month you have paid for.
  • Free trial. If you are new to ShopMyRoom subscriptions, Pro can start with a 14-day free trial. When Apple says you can have the trial, the app shows it and what it includes before you start. When the trial ends it becomes a paid Pro subscription and Apple charges you, unless you cancel at least 24 hours before the trial ends.
  • Changing plan. You can move between Pro and Premium. Apple's rules decide when the change starts and how the price is adjusted.
  • Room Pack previews. They never expire. Room Pack previews are used when your plan has no previews left to use. On Free this includes reaching the daily limit while monthly previews remain. They have no cash value and cannot be transferred to another account or person.
  • Refunds. Apple handles refunds. To ask for one, go to reportaproblem.apple.com. This does not affect your legal rights as a consumer.
  • When a subscription ends or is refunded. Your account goes back to the Free plan limits. Your rooms stay, but you can only create a new room once you have fewer rooms than the Free plan allows. If Apple refunds a Room Pack, we remove up to 30 unused Room Pack previews from your account.
  • Your account. A purchase belongs to the ShopMyRoom account you were signed in to when you bought it. Purchases shared through Family Sharing are not supported.
  • Deleting your account. Deleting your ShopMyRoom account does not cancel an App Store subscription. Cancel it in your iPhone Settings first, as described above, or Apple will keep charging you.

No guarantee of availability or pricing

vi.

Prices, stock levels, shipping options, and promotions may change without notice and are controlled by each retailer.

Third-party websites

vii.

External links are provided for convenience. ShopMyRoom is not responsible for third-party content, policies, checkout flows, or post-purchase support.